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SteelSeries and Mercedes-AMG Petronas Esports Team Launch Major Partnership

Formula 1 fans, rejoice, because today marks the official launch of our partnership with the Mercedes-AMG Petronas Esports Team, the esports arm of the Mercedes-AMG Petronas Formula 1 Team.

You know and love SteelSeries as the original esports brand, and today, we take our work in the esports world to the next level, adding the new category of sim racing to our roster of pro teams.

We are working directly with the drivers and engineers of the Mercedes-AMG Petronas Esports Team on a variety of projects, including product testing, digital events, brand activations, and other marketing initiatives. We are also creating limited-edition gear specifically crafted for the Mercedes-AMG Petronas Esports Team, to kick off the sim racing season.

Mercedes F1 team

Like so many of our esports partnerships, we are looking to these sim racing professionals to be our collaborators and co-creators, joining together to create some of the world’s best gaming peripheral products.

Both SteelSeries and Mercedes AMG-Petronas have a mutual dedication to ideation, innovation, and iteration, so it’s only fitting that we combine forces to produce best-in-class designs for elite performance.

Stay tuned for more updates as we work to bring our exciting visions to life.

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